Now lets say you want to become a amateur cake decorator. Google some recipes for a delicious frosting and batter, watch a youtube video of how to make a lifelike owl cake design a voila you can impress your friends and family at your kids next party (sorry grandma, no need for consultation on this one).
Now we have someone with low back pain. Hop on google type in low back pain and you will be instantly flooded with causes, differential diagnosis, exams, treatment, prevention and anything else you didn't know you needed to know about the topic. (sorry doc, no need for consultation on this one).
Here is where alternative medicine comes in. Research trends are showing an ever increasing portion of the population utilizing CAM (Complimentary and Alternative Medicine). Why is this? Google brings up a research study on chiropractic and back pain management, acupuncture and headache relief, massage and sports injury recovery. This brings everything full circle.
A person realizes CAM is an option in treating their problem. They utilize the treatment. They benefit from the treatment. They tell everyone they know about their experience. Repeat the cycle a few thousand times over and the utilization of CAM is higher now than at any point in recorded history.
Now there is just as much misinformation out there as sound advice and that is tougher to navigate. But when you see something like this